CALIFORNIA BASED

Senior Designer

As a freelance web designer and UI/UX consultant I provide professional web design, mobile app design, brand identity creation, and digital marketing design services.

Agile Project Management & Certified Scrum Master Services
I am highly skilled at collaborating with developers, content creators, SEO specialists, paid search managers, data analysts, and product owners. Along with my user interface and user experience design capabilities, I am a Certified Scrum Master with experience training cross-functional Agile teams across multiple industries.

Digital Marketing Design & Brand Identity Foundation
My traditional graphic design experience in print and outdoor marketing set a rock-solid foundation for my specialty in digital design and scalable UI/UX design systems. After working as a salaried professional for over a decade, I launched my own independent freelance design agency to bring holistic, Agile design solutions directly to my clients.

Responsible AI Design Integration
I actively leverage AI workflow integration to increase design production efficiency, accelerate project timelines, and save clients money by automating menial tasks. However, I deeply understand the limitations of artificial intelligence. I do not rely on it to replace authentic marketing strategies, core ideation, or creative exploration. I prioritize strict client data privacy and maintain complete creative direction to ensure my design solutions remain strategic, intentional, and entirely free of generic AI slop.

Skills and Knowledge

  • Website and Mobile Apps

    • User Interface Design

    • User Experience Design

    • Apple Interface Guidelines

    • Google Material Design

    • Responsive Design

    • Wireframing

    • Design Systems

    • Design Token Architecture

    • Rapid Prototyping

    • Information Architecture

    • WCAG Accessibility Compliance

    • Web-Optimized Assets

    • Competitive UX Auditing & Benchmarking

    Branding

    • Logo Design

    • Identity Systems

    • Typography

    • Iconography

    • Imagery

    • Guidelines

    Marketing

    • Social Media Campaign Design

    • Display & Banner Advertising

    • SEO-Driven Design Integration

    • Creating RFPs and Pitch Decks

    • A/B Testing and Optimization

  • Scrum

    • Certified Scrum Master

    • Scrum Training and Coaching

    Documentation

    • Outlining Project Strategies and Phases

    • Estimating and Proposing Timelines

    • Compiling Stakeholder Interviews

    Licensing

    • Fonts

    • Logo

    • Photography

  • Design-to-Development Handoff

    • Dev Annotations

    • Interactive Prototyping

    • Dev-Ready Mock-ups

    • Collaborating with Developers

    CSS

    • Intermediate

    HTML

    • Advanced

  • Workflow & Production Efficiency

    • AI-Assisted Design Automation: Using AI to accelerate repetitive UI tasks and production cycles.

    • Prompt Engineering for Visual Asset Generation: Crafting precise prompts for high-fidelity image, icon, and texture creation.

    • AI-Driven Rapid Prototyping: Leveraging AI tools to quickly move from low-fidelity wireframes to interactive high-fidelity mockups.

    • Automated Content Population: Using AI to generate realistic dummy data and copy for UI/UX testing.

    Design Research & Analysis

    • AI-Enhanced Competitive Benchmarking: Using AI to analyze competitor interfaces and summarize UX trends.

    • User Persona Development: Generating data-driven user personas to guide initial design exploration.

    Security, Ethics & Governance

    • Secure AI Data Governance: Ensuring all AI-assisted workflows adhere to strict client confidentiality and compliance.

    • AI Ethics & Authenticity Auditing: Reviewing AI outputs to ensure they are free of generic "slop" and maintain human creative direction.

    • Privacy-First Prompting: Practicing secure prompt engineering that does not ingest or leak sensitive client data into public LLMs.

    Marketing & Content Strategy

    • SEO-Driven AI Copywriting: Using AI to refine web copy for specific search intent while maintaining a brand's unique tone of voice.

Tools and Programs

Design, Marketing and Analysis

Adobe

Invision

Figma

Pagefly

Google Ads

Power BI

Google Analytics

Sketch

Hotjar

Microsoft VSC

Project Management

Basecamp

Jira

ClickUp

MS Teams

Confluence

Slack

DevOps

CMS and CRM

Episerver

Squarespace

Hubspot

Optimizely

Klaviyo

Wordpress

Shopify