Branding and App Design
Startup company Cizo needed a brand identity and mobile app design for a new trendsetting entertainment video platform.
Project Details
Within 14 weeks, our team created a functioning app prototype ready for user testing.
Before the prototype was created however, a new brand identity had to be created. After discussing the MVP to launch with, branding ideation began along with designing high-fidelity mockups.
Interactive Prototype
Click/tap on the hotspots to navigate through the prototype. Not all buttons are interactive.
High-Fidelity Mock-ups
Process
Step 1
Brainstorming Brand
To find the best, name, tone and look for the to-be-named Cizo app, multiple sketch and brainstorming sessions occurred.
Step 2
Creating Style Guide
To ensure we remain consistent with our design elements, we created a style guide.
Step 3
Designing Mock-ups
After the style guide was created, all the user experience was designed as high-fidelity mock-ups.