Branding and App Design
Startup company Bindle needed a brand identity and mobile app design for a new way for world travelers to. connect and share.
Project Details
The Bindle team came to us to build a social community app for travelers. They came with no name or feature outline to build. In several brainstorming sessions, we were able to present the new name and brand of Bindle.
Before the prototype was created however, a new brand identity had to be created. After discussing the MVP to launch with, branding ideation began along with designing high-fidelity mockups.
Interactive Prototype
Click/tap on the hotspots to navigate through the prototype. Not all buttons are interactive.
High-Fidelity Mock-ups
Process
Step 1
Brainstorming Brand
To find the best, name, tone and look for the to-be-named Bindle app, multiple sketch and brainstorming sessions occurred.
Step 2
Creating Style Guide
To ensure we remain consistent with our design elements, we created a style guide.
Step 3
Designing Mock-ups
After the style guide was created, all the user experience was designed as high-fidelity mock-ups.